Jewelry

Sidai Designs

Booth 108 For millennia, members of Africa’s Maasai tribe have lived in Tanzania’s arid north-central Arusha region. Beaded jewelry company Sidai Designs started working with Maasai artisans in 2011. What began as the endeavor of five women is now a thriving business with 19 full-time staff. They work with up to 100 beaders, the vast majority of them women.