Textiles — Apparel

Rupa Trivedi

Booth 32

In the urban Mumbai community of East Andheri, time-honored connections to natural dyes have long been lost to the ease of chemical colorants. Rupa Trivedi, an ultrasonic engineer, set out to reclaim the power of natural plants and flowers. From a few experimental dye pots in her kitchen, she cooked up Adiv Pure Nature. The company is predominantly made up of women.